What is the price of saving lives? : - A case-study on strategic pricing of fire safety products
This thesis regards pricing, more specifically how to price products no one wish to have use of, but that are invaluable once they come to use. This is a case study that investigates a specific product that is about to enter the market. The product is a fire safety product invented and patented by t...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-393061 |