Value co-creation in education : A case study of Interspectral
Technical SMEs develop products in isolation from customers in order to have shorter time to market. However, this approach may result in a mismatch between customer needs and the product value. This research paper investigates value co-creating activities which technical SMEs can undertake with the...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388944 |