An Intraorganizational Perspective of Sales Teams : A case study of the design and processes of a sales team in the cloud software industry.

The shift towards relationship marketing entails an increased attention directed to buildingcollaborative relationships in the business-to-business market. This has further contributed tothe current interest in the intraorganizational setting in the area of sales and key accountmanagement, and more...

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Bibliographic Details
Main Authors: Gaddefors, Ella, Hashem, Shahira
Format: Others
Language:English
Published: Uppsala universitet, Företagsekonomiska institutionen 2019
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388427