Business Analytics Maturity Model : An adaptation to the e-commerce industry.
Maturity models have become a widely used framework for assessing various capabilities and technologies among businesses. This thesis develops a maturity model for assessing Business Analytics (BA) in Swedish e-commerce firms. Business Analytics has become an increasingly important part of modern bu...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Uppsala universitet, Företagsekonomiska institutionen
2019
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388358 |