Konsten att genomföra en Employer Branding satsning : En studie om hur Employer Branding påverkar den interna verksamheten i företag

Previous research highlights the need for more studies within the field of internalEmployer Branding initiatives. The paper examines how an internal EmployerBranding initiatives is being viewed upon from the different perspectives ofemployees and managers. This study has been conducted through quali...

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Bibliographic Details
Main Authors: Sjögland Forssell, Julia, Klara, Svedberg
Format: Others
Language:Swedish
Published: Uppsala universitet, Företagsekonomiska institutionen 2019
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-383814