Platsmarknadsföring och kommuner : En studie av tre svenska kommuners framtagning och användning av ett platsvarumärke
This study aims to examine three Swedish municipalities place brand. The three municipalities Uppsala, Västerås and Enköping have been chosen as case studies based on their size since each of them represents a big, medium and a small sized municipality. The place brand of each municipality is exa...
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Kulturgeografiska institutionen
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-376427 |