IN FASHION WE TRUST : Exploring the role of internationalization as an entrepreneurial process in the fashion industry
Fashion companies struggle with internationalization, as do many retailers, but nevertheless they need to take action and cross borders in order to increase their revenue. A strong focus on the entrepreneurial capabilities of a company is suggested to enhance the process and the model of internation...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Uppsala universitet, Företagsekonomiska institutionen
2016
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-366093 |