Arkiven och allmänheten : En undersökning av marknadsföring inom arkivsektorn
This paper constitutes an investigative analysis of how marketing is utilized in public archives in the municipality of Uppsala. By studying and contrasting two local archives and putting these findings in a wider marketing context this paper hopes to answer several questions about how archives mark...
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Institutionen för ABM
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-354436 |