Varumärkesvärdering : En analys av varumärkesvärdering 1960- 2010
Brands can be one of the most valuable assets a company holds. These intangible assets are difficult tovalue and brand valuation is today a debated subject. By register or incorporate a trademark you can getsole right to it. This legal protection is a big part of the brand. The purpose of this essay...
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Ekonomisk-historiska institutionen
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-354165 |