“Teslafamiljen” : En studie om huruvida kommunikation kan påverka konsumenters tillhörighet till ett företag
ABSTRACT AIM: Consumers are to some extent more interested in being a part of a brand community rather than interested in the actual product the company are selling. In addition, the aim of this study is to examine Tesla’s communication to its consumers and whether the communication can affect con...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Medier och kommunikation
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-343366 |