P.S. I love you...and other growth hacking strategies used by disruptive tech start-ups : A case study on the relevance and enactment of growth hacking by Sweden's tech start-ups
Disruption innovation theory has been the zeitgeist for building globally disruptive tech companies since 1997. One decade later, disruptive tech start-ups are moving away from traditional marketing strategies in favour of growth hacking. There is a seemingly growing consensus by online tech experts...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Medier och kommunikation
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-325969 |