Initiating Relationships in Destination Marketing : A Case Study of the Wallander Film Production
This thesis focuses on the process of initiating relationships in destination marketing and includes an in-depth case study of the Wallander film series. Destination marketing is unique due to its dependency on relationship creation – typically, dynamic contacts have to be established between the fi...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-317273 |