Välgörenhetsorganisationer i den digitala tidsåldern : En fallstudie om inlägg och reaktioner på Svenska Röda Korsets Facebook-sida

Social media is an important channel for charitable organisations to reach potential donors and volunteers by communicating who and what requires their aid. This thesis aims to explain how a charitable organization can use these channels to its advantage through creating more reactions from their re...

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Bibliographic Details
Main Authors: Pettersson, Amanda, Moestam, Karin
Format: Others
Language:Swedish
Published: Uppsala universitet, Institutionen för informatik och media 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-313991