Välgörenhetsorganisationer i den digitala tidsåldern : En fallstudie om inlägg och reaktioner på Svenska Röda Korsets Facebook-sida
Social media is an important channel for charitable organisations to reach potential donors and volunteers by communicating who and what requires their aid. This thesis aims to explain how a charitable organization can use these channels to its advantage through creating more reactions from their re...
Main Authors: | , |
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Format: | Others |
Language: | Swedish |
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Uppsala universitet, Institutionen för informatik och media
2017
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-313991 |