Vad påverkar hur människor ser på ett företag? : En studie av relationen mellan ett företags identitet och dess rykte
The purpose of the study is to examine the relationship between an organization's identity and its corporate reputation. The organization in focus is a Swedish travel agency. Although identity and reputation has been studied separately before, they are closely connected and have synergistic eff...
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Institutionen för informatik och media
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-308454 |