The Main Influencing Factors of Customer Trust in China’s Import Cross-Border E- commerce Business Model

China’s import cross-border e-commerce (CICBEC) business model differs from other online shopping business models in both the participators and transaction processes. Government as an important participator has greatly promoted the healthy and rapid development of this business model. As a vital top...

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Bibliographic Details
Main Authors: Zhou, Lu, Liu, Jiaqi, Lu, Yanzhu
Format: Others
Language:English
Published: Uppsala universitet, Företagsekonomiska institutionen 2016
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298120