Arkiverad identitet : En kvalitativ studie om företagsarkiv som redskap för att synliggöra företagsidentitet via varumärke och kommunikation
This thesis will examine how corporate archive can be used by companies in branding and communication. The main question is: How can corporate archives be used to emphasize and shape corporate brands and identities? Taking the overall issue into consideration, the thesis looks at any archival materi...
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Institutionen för ABM
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-295533 |