Med reklamen mot framtiden : Representationer av samhällsnyttig reklam under 1930-talet
This thesis studies the ways in which Swedish advertising agents tried to reshape advertising into a practise seen as working for the public benefit, and not just for economical profit of themselves and their clients. Earlier research on Swedish advertising has not paid enough attention to the adver...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Institutionen för idé- och lärdomshistoria
2016
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-295176 |