The Big Pharma & The Elephant Man : A Qualitative study on the TeGenero Crisis Communication
The pharmaceutical industry is prone to crises, yet the communication strategy of these saidcrises has not been sufficiently explored. The perception of pharmaceutical crises is stronglydependent on how the cases are portrayed both by the pharmaceutical companies and the medicaljournals. Thus, the c...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Uppsala universitet, Medier och kommunikation
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-278582 |