Community Management - The Role Community Managers Play in the Video Game Industry in Sweden

The video game industry has developed into a multibillion dollar industry. As the rise of social media and other online networks has enabled consumers to more easily express their opinions and critique about the products, these platforms become important when it comes to obtaining customer knowledge...

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Bibliographic Details
Main Authors: Boström, Pontus, Hansen, Isabell
Format: Others
Language:English
Published: Uppsala universitet, Företagsekonomiska institutionen 2015
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255725