Kickstarting a Kickstarter : Kommunikativa komponenter i lyckade & misslyckade crowdfundingkampanjer
Crowdfunding is described as a facilitator for creative entrepreneurs in their gathering of funds for projects. This bachelor’s thesis aims at finding differences in communication components found between successful and unsuccessful crowdfunding campaigns on one of the most popular platforms, Kicks...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Medier och kommunikation
2014
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-242756 |