Att sälja landet lagom : En studie om Sverigebilden och Svenska Institutets arbete med nation branding
Title: To sell the country of Lagom: a study of the Swedish Institute’s re-branding of Sweden and impact on the swedish citizens Authors: Rebecca Dahl & Ellinor Thungren Aim: The purpose of this thesis is to study the Swedish Institute’s branding of Sweden. We have explored if the branding i...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Medier och kommunikation
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-216436 |