How Big Data Analytics are perceived as a driver for Competitive Advantage : A qualitative study on food retailers
The recent explosion of digital data has led the business world to a new era towards a more evidence-based decision making. Companies nowadays collect, store and analyze huge amount of data and the terms such Big Data Analytics are used to define those practices. This paper investigates how Big Data...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Uppsala universitet, Företagsekonomiska institutionen
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-205508 |