The Influencing Factors of Customer Trust to Great Discount Online Shops : Based on the Chinese Market
With the increasing popularity of online shopping, various new business models are emerging in this area. A successful example is great discount online shops, which quickly attract the attention from Chinese online shopping customers. In order to avoid the risk perception of customers caused by info...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Uppsala universitet, Företagsekonomiska institutionen
2013
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-205325 |