Please leave a comment : A case study of value co-creation in the Swedish telecom industry
The customer’s role as a co-creator of value is an essential element in the service-dominant (S-D) logic, highlighting the importance for firms to develop relationships with customers through dialogue. By providing feedback customers become co-developers, and help create a competitive advantage. Mor...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202322 |