Factors influencing Chinese Consumer Online Group-Buying Purchase Intention: An Empirical Study
Background: Because of the high-speed development of e-commerce, online group buying has become a new popular pattern of consumption for Chinese consumers. Previous research has studied online group-buying (OGB) purchase intention in some specific areas such as Taiwan, but in mainland China...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202110 |