Elkundernas relation till den svenska elmarknaden : En studie om kundnöjdhet och engagemang på elmarknaden

In 1996, the Swedish government deregulated the Swedish electricity market. As a consequence of the deregulation, Swedish customers could start to freely choose between different electricity companies. Different enterprises have tried various strategies in order to shape their image to attract new c...

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Bibliographic Details
Main Authors: Forssén, Therese, Kanebjörk, Joel, Nordgren, Gustav
Format: Others
Language:Swedish
Published: Uppsala universitet, Företagsekonomiska institutionen 2012
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176787