Personalized Marketing : An invasion of privacy or an approved phenomenon? An empirical study of how organizations can respond to consumers’ concern over the threats of online privacy.
The authors of this study analysed the increasing use of personalized marketing and consumer concerns regarding the access to personal information. The purpose was to find out how companies could react to these concerns. Several theoretical concepts were explored, such as Personal Data, Personalized...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Uppsala universitet, Företagsekonomiska institutionen
2012
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176677 |