Traditional ways of strategic thinking – the only truth?
The classical approach to strategy defines strategy as a process of planned calculation and analysis to design long-term advantages. The Structure-Conduct-Performance (SCP) model argues that firms perform and develop strategies based on market structures. These approaches have been seen as the “norm...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-155619 |