Att förmedla identitet i alla led : En studie i hur konsumenten uppfattar varumärkesidentitet i det nya medielandskapet
Title Communicating identity at every level - a study of how consumers perceive the brand identity in the new media landscape. Background The new media landscape has created new opportunities for companies to interact and communicate with the market. Even if this means increased opportunities for re...
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Institutionen för informatik och media
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-146831 |