Successful Crisis Management in the Airline Industry : A Quest for Legitimacy Through Communication?
This thesis explores how the legitimacy and reputation of firms that have experienced severe crises can be restored through the means of crisis management and crisis communication strategies. Our focus is on the airline industry, analyzing how three European airlines have communicated and acted towa...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-144082 |