Media, Construction and Deconstruction of Beauty Myth : – A Case Study of Dove’s Real Beauty Campaign
The paper examines the media portrayal of real women in Dove’s Real Beauty Campaign. Through the semiotic analysis and reception analysis of the ad “Evolution”, the author investigates how Dove attempts to challenge the myth in most beauty advertising and present the “real beauty” idea to the audien...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Institutionen för informatik och media
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-124645 |