A Study of how Repeat Customers can Affect Brand Image in the Fashion Industry
The fashion industry is one of the most exciting and fast-moving industries in the worldand the companies within the fashion industry are driven by the reputation of their brand.(Hines and Bruce, 2001) Some celebrities and athletes use their names as a label so that the wearer associates the clothes...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106915 |