En Djupdykning i Kommunikationsstrategi : om konsten att locka folk till svenska dykvatten
Purpose/Aim: To create a communication strategy for PADI Nordic with the intention of getting Swedish divers, who have been certified abroad, to Swedish dive centers. Material/Method: The study is based on a number of personal interviews conducted with a) divers who are active in Sweden, b) divers w...
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Medier och kommunikation
2008
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106770 |