Innanför organisationens väggar : En kvalitativ och kvantitativ studie av organisationsidentiteten inom Nordmalings kommun
Nordmaling is a small muncipality that has gotten a lot of critic in media over the last two years. In order to regain a good reputation and to communicate a strong message towards external groups, Nordmaling have decided to develop a branding platform that can represent the organization in both ext...
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| Format: | Others |
| Language: | Swedish |
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Umeå universitet, Institutionen för kultur- och medievetenskaper
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-87933 |