Evaluation of Brand Extensions : Exploring Factors Affecting Purchase and Recommendation Willingness of Brand Extensions
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Umeå universitet, Företagsekonomi
2013
|
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-79850 |