Social media as a marketing tool for extreme-sport oriented companies
Marketing in social media has been studied extensively in recent years, but not specifically for extreme-sport oriented companies. Even though most of the extreme-oriented companies are using social media for marketing, only a few pay special attention to its risks and possibilities. The purpose of...
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| Format: | Others |
| Language: | English |
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Umeå universitet, Institutionen för informatik
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-73329 |