Att skapa ett framgångsrikt idrottsevenemang : En kvalitativ studie om hur svenska idrottsevenemang skapar samt bibehåller en framgångsrik marknadsposition.
What is it that makes some events so successful, while others do not achieve the same results? According to most researchers and writers there are several factors that must be achieved in order for events to distinguish themselves from the crowd and be successful, but what are those factors then? Th...
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| Format: | Others |
| Language: | Swedish |
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Umeå universitet, Pedagogiska institutionen
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-67562 |