Att "gilla" ett museum : En komparativ fallstudie av tre museers externa kommunikation
The aim and purpose of this essay is to study if three museums are using Facebook strategically to promote two-way communication with their target audiences in their external communication. A qual-itative and comparative research method and has been used and communication managers from each of the t...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Umeå universitet, Institutionen för kultur- och medievetenskaper
2013
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-65777 |