Creating trust with the help of a cross media perspective : - A study to understand how cross media can enhance online vendors trust towards their customers.

• Main Author: Vemmenby, Mikael
• Format: Others
• Language: English
• Published: Umeå universitet, Institutionen för informatik 2012
• Subjects: e commerce; trust; cross media; enhancing trust; trustworthiness; online vendors; social media
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-59632

The trust for online vendors is something that is really important for e-commerce to function. For a long time the user interface has long been thought of as the main solution for solving the problem with unprofitable online stores. Even though a better usability for a online store will improve it and perhaps lead to some success. Usability will not alone be the one solution to the problems that a online store might have. However the low credibility for Web sites doesn't stop us from going online and making transactions with online vendors. In this thesis it is shown how a cross media concept could enhance the trustworthiness for e-commerce and online vendors. Based on the findings form two empirical studies and literature, four elements are presented that I believe would assist in making e- commerce feel more safe and secure.