The effects of beneficial attributes on satisfaction and loyalty in a B2B goods setting : A study of the European body builder market

Bibliographic Details
Main Authors: Hagman, Jenni, Sjöberg, Elisabet
Format: Others
Language:English
Published: Umeå universitet, Företagsekonomi 2012
Subjects:
B2B
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-57069