Marketing Services in Emerging Economies : A case study of a base of the pyramid initiative in Kenya

Marketing Services in Emerging Economies : A case study of a base of the pyramid initiative in Kenya

Bibliographic Details
Main Author:	Ericson, Johannes
Format:	Others
Language:	English
Published:	Umeå universitet, Handelshögskolan vid Umeå universitet 2010
Subjects:	BOP;Base of the Pyramid;Services Marketing;Marketing Services;Kenya;Sustainability;Cleaning Services;Emerging Economies;Marketing Plan;Case study;Sustainable Businesses;Sanitation;Sanitation Marketing Business studies Företagsekonomi
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-44835

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