Marketing Services in Emerging Economies : A case study of a base of the pyramid initiative in Kenya

Marketing Services in Emerging Economies : A case study of a base of the pyramid initiative in Kenya

Bibliographic Details
Main Author: Ericson, Johannes
Format: Others
Language:English
Published: Umeå universitet, Handelshögskolan vid Umeå universitet 2010
Subjects:
BOP;Base of the Pyramid;Services Marketing;Marketing Services;Kenya;Sustainability;Cleaning Services;Emerging Economies;Marketing Plan;Case study;Sustainable Businesses;Sanitation;Sanitation Marketing
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-44835

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-44835

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