Marketing-Ethics in Swedish Universities : Perceived importance and implementation of ethics in marketing courses
As a result of recent corporate scandals, a stronger environmental movement and increased transparency of companies’ overseas activities, the demand of higher ethics has impacted all of society. With a current situation where companies need to be viewed as responsible, fair and more ethical in order...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Umeå universitet, Handelshögskolan vid Umeå universitet (USBE)
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-44819 |