The Evaluation of IKEA's Market Opportunity in Thailand : Based on Consumer Behavior in the Purchase of Home Furnishing Products

Bibliographic Details
Main Author: Chaipornmetta, Phantaporn
Format: Others
Language:English
Published: Umeå universitet, Handelshögskolan vid Umeå universitet 2010
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35525