Successful E-tailing : A qualitative study of how asmall scale web shop can market itself
Online shopping becomes more and more popular, and the number of web shops isincreasing rapidly. However, the competition is hard and many cannot survive for long.A friend of ours, Linda, is planning to open a web shop selling hosieries like stockingsand leggings. She has identified her target group...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Umeå universitet, Handelshögskolan vid Umeå universitet
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35075 |