Medium Effectiveness:Placement Strategies for Digital Signage : Inside and Outside Store Locations

Medium Effectiveness:Placement Strategies for Digital Signage : Inside and Outside Store Locations

In this age of ubiquitous advertisement, people are getting more and more burdened withadvertising clutter. Digital Signage (DS) has evolved to be a new medium that can cut throughthis clutter and reach a large number of consumers. Though Digital Signage was introduced asan in-store advertising medi...

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Bibliographic Details
Main Authors: Islam, Md Iftekharul, Dahmalani, Anahita
Format: Others
Language:English
Published: Umeå universitet, Handelshögskolan vid Umeå universitet 2010
Subjects:
Advertising Effectiveness
Medium Effectiveness
Digital Signage
ARM
Recall
Attention
Buying interest
Liking
Media
Central processing
Peripheral Processing
Inside of store
Outside of store
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35046

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35046

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