Importance of shelf space : is shelf space equally important for the different product categories in grocery store (ICA Alidhem)?
The way consumers choose between different categories of grocery items on display at super markets depends on a number of behavior patterns and factors. The aim of this research was to know how consumer makes the selection in between the different product categories and how premier shelf space affec...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Umeå universitet, Handelshögskolan vid Umeå universitet (USBE)
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34960 |