Umeå i fackpressen : En jämförelse mellan bilden av Umeå i två facktidskrifter och kommunens varumärkesplattform
A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four i...
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| Format: | Others |
| Language: | Swedish |
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Umeå universitet, Institutionen för kultur- och medievetenskaper
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-32117 |