Scrolling on a Shopping Journey : A study of relationships between motivations to use social media, the customer journey and purchase intention
We are currently in the middle of the digital marketing era where technological developments have made it possible for customers and businesses to communicate around the clock. Social media is a tool that makes it possible for companies and brands to create and maintain relationships. To understand...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Umeå universitet, Företagsekonomi
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185353 |