The Impact of Negative ewom on Brand Loyalty : A qualitative study in the context of social media
Social media is a modern commodity, almost half of the world's population are connected to it in some capacity. As a result of the accessibility and the reach social media have, many brands have also established their presence there. The expansive network of interactivity on social media paved...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Umeå universitet, Företagsekonomi
2021
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185093 |